Let's go cleaning! Let's go Recycling! Zero Waste Beaches is an operation promoted by Coca–Cola Company, aiming to clean 27 beaches in Greece.
All the spare plastic will be collected, recycled, remodeled into canoes, kayaks, sea bikes or sea platforms, and will return to the beaches in another form: much more funny things!
Please please please, don't waste.
Client: Coca Cola
Agency: Ogilvy Athens
Art Director: Pagos Pagonis