Getting the inspiration from the contemporary chinese artist Liu Bolin, acclaimed in the art world for using self painting to immerse himself in environments like a chameleon (and earning him the nickname 'The Invisible Man'), the agency METAPHORA created this advert to promote animal vaccination.
In order to prevent THEIR health, we prevent OUR's as welll: that's the motto. We made this concept turn into a strong visual, and this simple idea got pretty effective.
Line: With vaccination their health and your care are just one.
Client: Zoetis
Agency: Metaphora
Art director: Andrea Giovannone
CGI and Retouching: SCRAMBLE STUDIO
Close Ups
Final Layouts
